After formative stints as a sculptor, photographer, bass player, bartender, prep-chef, limo driver, bouncer, bill collector and playwright, Clark has built his own brand the way he now helps others build theirs: By drawing on a wealth of experiences, cultural insights and instinct. The perfect match for an industry shaped by change and challenge daily. It's that excitement that lured him to his first job as a junior copywriter. And his continued love of it that has propelled him to where he is today.
His ability to help brands build success stories has followed him wherever he goes. And along the way he's gathered awards from every major show in the industry. In a client side role, his work for the NFL's Tampa Bay Buccaneers won one of two awards given to all North American professional sports teams for Best Integrated Branding and Communications campaign. Interestingly Clark had no previous sports marketing experience. He believes that content is bigger than verticals, technology or media vehicles. It's why success has followed him in roles at B2B, B2C and sports marketing firms.
More important, the results have followed him, too. In one case doubling market share of a client under extreme regulatory fire. All with restricted media venues at his disposal. Clark's work and leadership has helped dozens of established major national brands, as well as many upstarts. His media agnostic approach makes his thinking dilated and the opportunities widespread. Along the way, he has learned how to attract, keep and nurture the kind of talent it takes to create success, and build a winning culture. Something he is most proud of.
Clients have included: GEICO, Smith & Wesson, Microsoft, NFL, Tampa Bay Buccaneers, BellSouth, Camel, Coke, Dow, DuPont, Fiorucci, Goldman Sachs, Kodak, Newsweek, Three Olives Vodka, Toshiba and Zappos.