EDUCATION
Columbia University in the City of New York BA, Drama/Literature.
AWARDS
One Show.
Telly.
Communication Arts.
Addy.
London International.
Graphis.
Screening at Cannes Film Festival.
Promax sports marketing silver.
EXPERIENCE
EVP, EXECUTIVE CREATIVE DIRECTOR
IQ AGENCY—ATLANTA, GA 2014 – PRESENT
Responsible for putting IQ on the world stage with spots for GEICO while growing revenue and morale two fold in one year. Also helped create a winning culture and install processes to manage business efficiency agency-wide while creating award winning work.
Clients: GEICO, Microsoft, Yamaha, Equifax, Smith & Wesson
CHIEF CREATIVE DIRECTOR
CLARK MOSS CREATIVE—2014 – PRESENT
Created personal branding campaign for former NFL General Manager. Developed digital presence including positioning, copy, social strategy and UX for an international online pharmaceutical company.
EXECUTIVE CREATIVE DIRECTOR
NFL / TAMPA BAY BUCCANEERS—TAMPA, FL 2012 - 2013
Helped transform the Buccaneers brand into a top performing franchise in the NFL in many key traditional, digital, social and game day categories. Was awarded Sports Marketing’s PromaxBDA silver medal for Best Integrated Branding and Communications Campaign.
CO-FOUNDER, CREATIVE DIRECTOR
SOCIAL FINGERPRINT—CT 2009-2012
Built a brand and management systems program designed to measure and improve working conditions in the world’s supply chains.
Clients: Disney, GAP, Timberland, Carrefour.
PRESIDENT, EXECUTIVE CREATIVE DIRECTOR
AGENT16—NEW YORK, NY2008-2009
Built an entrepreneurial culture that created its own opportunities.
Won new business using viral, social media and other emerging tools of communication.
Clients: Proximo Spirits, Zappos, Three Olives Vodka, 1800 Tequila, Bulldog Gin, Steaz, RJ Reynolds, USA Today, NYC Department of Education.
CHIEF CREATIVE OFFICER
AGENT16—NEW YORK, NY2003-2009
Responsible for new business, inspiration and vision for creative agency-wide. Drove ten new business wins in categories including spirits, media, videogaming, food. Also created entrepreneurial opportunity for agency by brokering branding and packaging design services for Chinese brands entering Western market.
Clients: Atari, DuPont, Stacy’s Pita Chips, RJ Reynolds, Scratch DJ Academy, Real Media. Real Media.
ASSOCIATE CREATIVE DIRECTOR
MEZZINA/BROWN INC—NEW YORK, NY 1994-2002
Pioneered a number of digital firsts including first mobile spirits campaign, first online IPO site, first B2B media site, first multi-platform CD. Also doubled market share of Camel (3.25 to 6.50) in a category where one share point equals 100 million dollars.
Clients: RJ Reynolds, Stacy’s Pita Chips, Eclipse, Goldman Sachs, Beefeater, Finlandia, J&B, Newsweek, NY Board of Elections, Artist Direct, FreeRide, Real Media, DuPont, Disney, WIT Beer, LOCO Soda, Washington Post.
GROUP CREATIVE DIRECTOR
SAATCHI & SAATCHI BC—ROCHESTER, NY 1992–1994
Created the world’s first all digital film for Kodak. Received a special screening at Cannes Film Festival.
Clients: Kodak, DuPont, Frontier Telecommunications.
ASSOCIATE CREATIVE DIRECTOR
WEST WAYNE—ATLANTA, GA 1990–1992
OBIE award-winning campaign for BellSouth
Clients: BellSouth, Holiday Inn
CREATIVE SUPERVISOR
ANDERSON & LEMBKE (CHIAT/DAY)—NEW YORK, NY 1987–1990
Worked with Jay Chiat on entrepreneurial pitch to Club Med.
Clients: Dow, Agfa, American Express, Club Med.