Body Armor “Hypedration”
Body Armor vs. competitors
Launching Body Armor in a crowded category isn’t easy. Every cooler is packed with overhyped, artificial drinks. The big brands sell hype—Body Armor delivers real performance. With natural ingredients and no gimmicks, it’s pure hydration for athletes and weekend warriors alike.
Visual distraction
We used our competitors’ neon colors to grab attention—then showed why Body Armor is better. With 3x the electrolytes and only real fruit flavors, we hydrate naturally with no artificial colors or additives.
Billboards
We focused on Pro and College sports venues for our Out of Home static billboards, bus wraps, animated bus shelters and transit signs in. The communication was simple, real hydration and no hype with a url to get into the details.
Social Ad Series
Organic social
Body Armor teamed up with social media trainers that focused on pushing athletes to anaerobic levels. Our products are found sporadically and not advertised in any way. The focus here is to honor their training posts and subtly fit into their recovery stories.
