EDUCATION
Columbia University - BA
AWARDS
One Show.
Telly.
Communication Arts.
Addy.
London International.
Graphis.
Cannes Film Festival.
Promax sports marketing silver.
See more at www.clarkmoss.com
EXPERIENCE
CLARK MOSS CREATIVE - RIVERSIDE, CT - PRESENT CHIEF CREATIVE OFFICER Brand consulting, personal branding and creative development across all media. Clients include NFL personnel, full service ad agencies, pharmaceuticals.
PUBLICIS —JAKARTA, INDONESIA 2019 – 2021 EXECUTIVE CREATIVE DIRECTOR
Oversee creation of integrated brand campaigns for Nestle, Unilever and PMI Indonesia. Helped guide merger of independent with Publicis global network. Work includes ATL, digital, social and precision marketing. Clients: Unilever. Nestle. PMI.
WPP / GEOMETRY — JAKARTA, INDONESIA 2016 – 2019. EXECUTIVE CREATIVE DIRECTOR
Managed British American Tobacco global drive brands for Indonesia. Created the highest performing campaign in the history of Dunhill, Indonesia. Worked directly with BAT CMO to create strategies and campaigns across all media vehicles. Built in-house agency for BAT. Clients: BAT, Ikea, Unilever.
IQ DIGITAL—ATLANTA, GA 2014 – 2016 EVP, EXECUTIVE CREATIVE DIRECTOR
Put IQ on the world stage with digital spots for GEICO. Created entrepreneurial opportunity with Microsoft that led to showing at Cannes Film Festival. Hand crafted a winning culture. Clients: GEICO, Microsoft, Yamaha, Equifax, Smith & Wesson.
NFL / TAMPA BAY BUCCANEERS—TAMPA, FL 2012 - 2014 EXECUTIVE CREATIVE DIRECTOR
Transformed the Buccaneers into a top performing marketing franchise in the National Football League using NFL’s analytics platform combined with creative instinct. Built in-house agency. Awarded best integrated campaign in North America. Developed viral content that lead to global media coverage. Clients: NFL, Tampa Bay Buccaneers
SOCIAL FINGERPRINT—CT 2009-2012 CO-FOUNDER, CREATIVE DIRECTOR
Built an eLearning program designed to measure and improve working conditions in the world’s supply chains. Produced the content to deliver courses globally. Clients: Disney, GAP, Timberland
AGENT16—NEW YORK, NY 2003-2009 PRESIDENT, CCO
Lead new business efforts, inspiration and vision agency-wide. Drove ten new business wins in categories including spirits, media, video gaming and snack foods. Created entrepreneurial opportunity for agency by brokering branding and packaging design for Chinese brands entering the West. Won new business using viral, social and mobile media.
Clients: Zappos, Proximo Spirits, Bulldog Gin, RJ Reynolds, NYC Department of Education, Atari, Stacy’s Pita Chips.
MEZZINA/BROWN INC—NEW YORK, NY 1994-2003 ASSOCIATE CREATIVE DIRECTOR
Pioneered a number of digital firsts including first mobile spirits campaign, first online IPO site, first B2B media site, first multi-platform CD. Also doubled market share of Camel (3.25 to 6.50) in a category where one share point equals 100 million dollars.
Clients: RJ Reynolds, Goldman Sachs, Diageo, Beefeater, Finlandia, Newsweek, Washington Post
SAATCHI & SAATCHI - NEW YORK, NY 1992–1994 CREATIVE DIRECTOR
Created the world’s first all digital film for Kodak. Received a special screening at Cannes Film Festival.
Clients: Kodak, DuPont, Frontier Telecommunications
22 SQUARED—ATLANTA, GA 1990–1992 CREATIVE DIRECTOR
OBIE award-winning campaign for BellSouth
Clients: BellSouth, Holiday Inn
CHIAT DAY—NEW YORK, NY 1987–1990 CREATIVE DIRECTOR
Worked with Jay Chiat on entrepreneurial pitch to Club Med. Helped transform B2B marketing into real marketing.
Clients: Dow, Agfa, American Express